ABOUT US

We are a diversified brand operation enterprise that has been deeply rooted in the consumer market for many years. We always adhere to the core concept of "providing high-quality exclusive goods for different living scenarios", and have built a brand matrix covering four core tracks: toys, beauty, home and outdoor, and beauty equipment, around the diverse needs of the public's daily consumption. We have four independent brands under our umbrella: yintlilocn, BLUPROTIN, PaulPartoy, and Voyabliss. With clear category positioning and solid product quality, we have accumulated a wide range of user reputation in various segmented fields.

As a core brand specializing in the toy category, Yintlilocn always takes "creativity accompanies growth" as the starting point, covering a full age range of toy product lines such as puzzle enlightenment, trend collection, and parent-child interaction. From early childhood puzzle blocks for young children to trendy toy figurines and stress relieving toys loved by young people, each product has undergone strict safety testing and creative polishing, committed to creating fun and imaginative play experiences for users of different ages, making toys not only entertainment, but also a carrier of happiness and companionship.

BLUPROTIN is a professional beauty brand we have created for the beauty industry, focusing on high cost-effective daily beauty products. From base makeup, makeup to skincare peripherals, the brand adheres to the research and development principle of "ingredient friendly, natural makeup effect", adapting to different skin types and daily scene needs. Whether it is clear base makeup for commuting daily or exquisite makeup for dating occasions, it can bring consumers a comfortable and reassuring beauty experience, allowing everyone to easily find the right beauty style for themselves.

PaulPartoy focuses on the home and outdoor category, specializing in practical and design oriented home goods and outdoor equipment. From small household storage tools and atmospheric home soft furnishings to professional outdoor equipment for camping and hiking, the brand always revolves around the concept of "comfortable living, easy travel", balancing quality and portability. It not only meets the needs of users to create comfortable home spaces, but also provides reliable and durable travel equipment for outdoor enthusiasts, adapting to the dual pace of urban living and outdoor leisure.

Voyabliss is a professional brand specializing in beauty equipment, launching multiple series of small beauty equipment including facial cleansing, imported massage, hair care and skincare. With affordable prices and lightweight designs, it brings professional cinema level beauty experiences into daily home scenes, allowing users to enjoy convenient and efficient skin care without leaving their homes, and easily develop good habits of daily skincare.

Since its establishment, we have always adhered to the principle of "each brand is deeply rooted in a certain field, and every product is carefully polished", relying on a sound supply chain system and user research mechanism, continuously optimizing product experience, and will continue to expand more high-quality products in the future, bringing more suitable consumer choices for users with different needs.